Table 2 Common pitfalls and how to avoid them

Choosing the wrong journal

• Always look at the aims and scope of prospective journals

• Pick a journal that will help you reach your intended readership

Poor cover letter on journal submission

• Spend time writing a detailed cover letter

• Use the cover letter to highlight the significance of the study

Failure to follow target journal guidelines

• Review all journal submission guidelines carefully

• Budget your time wisely to address all submission guidelines appropriately

Misinterpret the pre-submission inquiry

• Understand that pre-submission inquiries are not publishing agreements (a nod to submit is not a guaranteed of acceptance)

• Use pre-submission inquiries as an opportunity to talk to editors in the field about your work

Underestimating the publishing process

• Manage your time wisely around the submission and revision phases

• Address submission and revision requirements/concerns in a timely manner

Not responding appropriately to feedback

• Do not take reviewer comments personally

• See reviewer feedback as an opportunity to critically evaluate your work

• Address all feedback but understand that you are not required to make all of the suggested changes

• Do not waste time trying to identify specific reviewers